I’ve experimented in Illustrator since my last logo prototype

I’ve found out that Illustrator has 3D tools used to change 2d imagery into images that don’t look flat. This is a really cool revelation to me as it give me options and more freedom to decide

After initial thoughts from the Motion Graphics advert, I’ve thought about other things I should produce. These are the things in a list

– A 20-30 second motion graphics advert, with narration using After Effects

– Print media in the form of posters/flyers, badges and stickers all with slightly different print designs on them using Photoshop

– A mock mobile app to go with the product that includes some feature such as a Pedometer which calculates how many steps you’ve taken and how much calories you’ve burned, how many beats your heart has done etc. This can be done in Illustrator, Photoshop and XD in collaboration

– And a 3D model of the smart band itself, two for adults showing the different colours and 2 for children showing a more vibrant colour range plus endorsed designs based off of popular children’s programs (e.g. Peppa Pig, Paw Patrol). This model will be made using free software called Blender.

I’ve also decided to call the product a HEART SMART which can also be used as the name of the campaign. It relates to the product being a smart band for the heart whilst also telling people to be smart about their hearts

A logo will have to be made too which I can do in illustrator

For the design of the logo, I’ve thought about a geometric love heart design to reflect on the smart and technological side of the product. I’ve chosen a love heart over a traditional heart design as it reflects on the idea that people should love and care for their heart which is what the product will help them do. The image in the bottom right is an example design that i’ve done in Illustrator, using the other three as an inspiration guide. I want the finalised logo to look similar but have a more 3D look to it just using lines. If the heart is off to the side slightly I think the 3D effect can be shown more.

I want the effect to look a little like this album cover above, using wave forms in the form of wire grids that also folds around to create an artificial 3D scape. If I’m clever about it I could even implement the beat of a heart pulse monitor into it using a single line

Something a bit like this image here ^^

This 3D moving heart is a good example of roughly how it would of looked if I went down a more realistic route (click on it to see it move)

So for my Smart Band I’ve got to come up with visual communications to brand and advertise it. Everything has got to resemble an NHS medical campaign but I want it to be relatively quirky in design, as a sort of personal touch. I’ve had a think about what sort of mediums that would go with this sort of campaign and the obvious one is a Television advertisement but done in Motion graphics. It would be about 20-30 seconds long with a narrative explaining the campaign in a voice that’s both informative to adults but still sensitive and simple that a child would understand.

My first visualisation of what it would look like comes from the American Express adverts:

They are all animated in a motion graphics style with a voice over/narrator giving information on top of it. But the voice is calm and smooth. Something that works for a credit card company, it expresses relaxation and problem free service.

Further more there are adverts tailor made to lots of countries, like this example above made for Australia

And this one made for the UK, with David Tennent narrating it. The London advert gave me an idea, the NHS is a fundamentally British idea so it’s only ideal that a well known British voice should narrate the advert for the campaign.

This Tropicana advert uses the voice talent of David Mitchell, who is a Bafta-winning British comedian and Sit-Com writer. He has a calm and uplifting proper English tone of voice that I think could work well.