After initial thoughts from the Motion Graphics advert, I’ve thought about other things I should produce. These are the things in a list
– A 20-30 second motion graphics advert, with narration using After Effects
– Print media in the form of posters/flyers, badges and stickers all with slightly different print designs on them using Photoshop
– A mock mobile app to go with the product that includes some feature such as a Pedometer which calculates how many steps you’ve taken and how much calories you’ve burned, how many beats your heart has done etc. This can be done in Illustrator, Photoshop and XD in collaboration
– And a 3D model of the smart band itself, two for adults showing the different colours and 2 for children showing a more vibrant colour range plus endorsed designs based off of popular children’s programs (e.g. Peppa Pig, Paw Patrol). This model will be made using free software called Blender.
I’ve also decided to call the product a HEART SMART which can also be used as the name of the campaign. It relates to the product being a smart band for the heart whilst also telling people to be smart about their hearts
A logo will have to be made too which I can do in illustrator
For the design of the logo, I’ve thought about a geometric love heart design to reflect on the smart and technological side of the product. I’ve chosen a love heart over a traditional heart design as it reflects on the idea that people should love and care for their heart which is what the product will help them do. The image in the bottom right is an example design that i’ve done in Illustrator, using the other three as an inspiration guide. I want the finalised logo to look similar but have a more 3D look to it just using lines. If the heart is off to the side slightly I think the 3D effect can be shown more.
I want the effect to look a little like this album cover above, using wave forms in the form of wire grids that also folds around to create an artificial 3D scape. If I’m clever about it I could even implement the beat of a heart pulse monitor into it using a single line
Something a bit like this image here ^^
This 3D moving heart is a good example of roughly how it would of looked if I went down a more realistic route (click on it to see it move)