So for my Smart Band I’ve got to come up with visual communications to brand and advertise it. Everything has got to resemble an NHS medical campaign but I want it to be relatively quirky in design, as a sort of personal touch. I’ve had a think about what sort of mediums that would go with this sort of campaign and the obvious one is a Television advertisement but done in Motion graphics. It would be about 20-30 seconds long with a narrative explaining the campaign in a voice that’s both informative to adults but still sensitive and simple that a child would understand.

My first visualisation of what it would look like comes from the American Express adverts:

They are all animated in a motion graphics style with a voice over/narrator giving information on top of it. But the voice is calm and smooth. Something that works for a credit card company, it expresses relaxation and problem free service.

Further more there are adverts tailor made to lots of countries, like this example above made for Australia

https://www.youtube.com/watch?v=-OTswG37cFA

And this one made for the UK, with David Tennent narrating it. The London advert gave me an idea, the NHS is a fundamentally British idea so it’s only ideal that a well known British voice should narrate the advert for the campaign.

This Tropicana advert uses the voice talent of David Mitchell, who is a Bafta-winning British comedian and Sit-Com writer. He has a calm and uplifting proper English tone of voice that I think could work well.